It wasn’t my intention today to buy Kate Mosse’s new book and certainly not in hardback. I went into the shop to buy a print cartridge and the TLS (my subscription ran out) and came out with the TLS and Citadel but no print cartridge as they were too expensive (I bought one in the shop next door).
I wasn’t marched to the till and there weren’t huge piles at the door – no one pressed it into my hand saying YOU MUST BUY THIS BOOK. When I went into the shop I found that I was looking for it and then I convinced myself that, as it was half price, it was a very good deal.
Why do we choose to buy a book? Why do we select one title over the many thousands in print? Publicists and booksellers expend hours scanning book data trying to work out the right combination that will compel readers to buy books. Cover, author exposure, media coverage – are they wasting their time? Does it make a difference?
Here’s my [highly] unscientific bookrambler formula:
mi+na+hpo = 🙂
[converted into English] media interest [I caught Kate Mosse’s ten minute interview on the BBC news ‘Meet the Author’ slot on Sunday morning via a tweet from someone who was watching it + noted author [I’ve read and enjoyed both of her previous books] + half price offer [£10 instead of £20 RRP = 1 happy book buyer
What’s your magic formula?